About Xiaomi



Always believe that something wonderful is about to happen

Our Logo

The ‘MI’ in our logo stands for ‘Mobile Internet’, but it also has other meanings like ‘Mission Impossible’ because Xiaomi has exceeded many challenged that seemed impossible to overcome.


Xiaomi is driven by innovation and a passion for delivering cutting-edge technology to every corner of the globe. The brand was founded in 2010 with a commitment to making smart consumer electronics and smartphones accessible to all, establishing itself as a leading provider of smart devices and lifestyle products.

Since day one, Xiaomi has been dedicated to redefining the boundaries of what’s possible. From smartphones and smart home appliances to wearables and accessories, the diverse product range is designed to enhance every aspect of your life by adding automation, routine, and convenience. Easily control your Xiaomi devices from your phone and schedule automated routines.

At Xiaomi South Africa, we’re more than just a brand – we’re a community of tech enthusiasts, innovators, and dreamers. With a focus on quality, affordability, and innovation, we strive to empower our customers to embrace the future with confidence.

MiStore.Africa is operated by B2C Warehouse (PTY) Ltd.

Our Culture

The Xiaomi motto, ‘Just for fans’, allows Mi fans to lead every step of the way. This guides the brand to refine and introduce products that create the best possible user experience. Dedicated to innovation and committed to pushing boundaries, Xiaomi, along with its devoted Mi fans, is the driving force behind the brand’s unique range of smart technology products.

Office Environment

We are incredibly flat, open, and innovative. No never-ending meetings. No lengthy processes. We provide a friendly and collaborative environment where creativity is encouraged to flourish.


Xiaomi’s got talent! Friendly competitions let the Mi team show off their athletic prowess in basketball, swimming, badminton and more. Our annual “Mi Idol” has also uncovered plenty of star potential.

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